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How AI agents are changing SEO marketing

SEO marketing is filled with repetitive, time-consuming tasks—tracking rankings, pulling analytics, comparing channel performance, and reporting results. Most teams end up buried in spreadsheets and dashboards instead of focusing on the strategy that actually moves rankings and traffic.

Roadway’s AI Coworkers eliminate that busywork. They connect SEO performance data with the rest of your digital marketing stack, analyze what’s driving traffic and conversions, and surface clear insights you can act on. Instead of wrangling metrics, your team gets a unified view of SEO’s real impact on revenue.

Why teams use Roadway for SEO marketing:

• AI that monitors SEO 24/7: Roadway’s AI coworkers track performance continuously and flag what’s working—and what’s not.
• AI that ties SEO to revenue: Coworkers connect SEO data to pipeline and revenue impact with warehouse-native attribution.
• AI that automates the busywork: From reporting to cross-channel comparisons, coworkers handle the busywork so campaigns keep compounding.

Roadway’s AI Coworkers free your team from SEO reporting grind so you can focus on the strategic moves that drive compounding growth.

Meet an AI coworker Meet an AI coworker

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales  metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue  metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

Scale paid marketing faster with AI