Book a demo:

Schedule time with an expert

Schedule time with an expert

May 2026

Select a day in May

Now displaying available times for Invalid date.

Meet your new AI search marketing agent

Roadway’s AI Coworkers let you deploy specialized agents for digital, SEO, influencer, and performance marketing—so you can automate busywork and scale revenue faster.

Trusted by the best growth marketing teams

How AI agents are changing search marketing

Paid search marketing requires constant oversight—managing bids, monitoring spend, testing keywords, and proving ROI. Teams often spend more time wrangling Google Ads and Bing dashboards than actually scaling what works.

Roadway’s AI Coworkers take on that grind. They connect paid search data with the rest of your marketing stack, analyze which keywords and campaigns are driving revenue, and surface clear next-best actions you can act on. Instead of living inside multiple ad platforms, your team gets a transparent, revenue-anchored view of search performance.

Why teams choose Roadway for search marketing:

• AI search monitoring Coworkers track Google Ads and Bing campaigns around the clock, flagging waste and performance shifts in real time.
• AI keyword optimization By tying paid search results to pipeline and sales, coworkers highlight where to double down and where to cut spend.
• AI workflow automation From syncing budgets across platforms to generating reports, coworkers handle the repetitive tasks so your team can focus on strategy.

Roadway’s AI Coworkers free marketers from paid search busywork, helping them scale campaigns faster and drive more revenue with confidence.

Meet an AI coworker Meet an AI coworker

The first AI that multiplies marketing impact

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

%201.png)

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales  metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue  metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

Scale paid marketing faster with AI