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Trusted by the best growth marketing teams

How AI agents are changing performance marketing

Performance marketing demands constant attention—tracking spend, testing creatives, reallocating budgets, and proving ROI. Too often, teams get buried in dashboards and spreadsheets instead of pushing campaigns forward.

Roadway’s AI Coworkers take on that heavy lift. They sync performance data across channels, evaluate what’s truly driving customer acquisition, and surface clear actions that move results faster. Instead of juggling manual reports, your team gets a transparent, revenue-anchored view of paid media impact.

Why teams choose Roadway for performance marketing:

• AI campaign monitoring: Coworkers keep eyes on spend and pacing 24/7, catching inefficiencies before they drain budget.
• AI budget optimization: By tying campaign data directly to revenue, coworkers point spend toward the ads and audiences that actually convert.
• AI task automation: From updating reports to coordinating results across channels, coworkers automate the repetitive work so teams can scale smarter.

Roadway’s AI Coworkers let marketers escape the grind of performance management and refocus energy on strategy, creativity, and growth.

Meet an AI coworker

The first AI that multiplies marketing impact

The future of growth marketing is here. Save hours per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

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Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

Scale paid marketing faster with AI