## Book a demo:

Schedule time with an expert

## Schedule time with an expert

### May 2026

Select a day in May

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# Full-funnel metrics and attribution —purpose-built for your business

Understand precisely where growth is coming from with unified reporting across every phase of your customer journey.

## Metric definitions and attribution built for you — correctly

Connect your data sources to Roadway to understand the true relationship between the metrics that matter most: traffic, users, and revenue.

Powerful dashboards out of the box — and tailored reports built for you, by us

Work directly with our growth advisors to create dashboards that clearly show where growth is coming from and what levers to pull to make an impact.

## Go live in a week with our growth engineers

### Forward-deployed model

Fit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.

### Expert support

Every Roadway customer gets premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.

### Flexible implementations

Warehouse-native or direct connectors. For teams with messy data, we help you get Roadway-ready quick.

## Flexible and fast integration options

Warehouse-native

One-click connectors

### Bring your full-funnel metrics into one place

**Marketing metrics**  
Visits  
Unique visitors  
New visitors  
Sign up conversion rate  
Sign ups  
Account creation conversion rate  
Accounts created

**Sales metrics**  
Leads  
Lead to opportunity conversion rate  
Opportunities  
MQL conversion rate  
Marketing qualified leads (MQLs)  
SQL conversion rate  
Sales qualified leads (SQLs)  
Closed won conversion rate  
Closed won  
Closed lost

**Revenue metrics**  
New customer conversion rate  
New customers  
Total revenue  
New customer revenue  
Expanded customers  
Expansion customer revenue  
Reactivated customers  
Reactivated customer revenue  
Contracted customers  
Contraction revenue  
Churned customers  
Customer churn rate  
Churned revenue  
Revenue churn rate  
Average revenue per user  
Average revenue per customer

**Marketing spend metrics**  
Marketing spend  
CAC  
Payback period

## Scale paid marketing faster with AI