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May 2026

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Full-funnel metrics and attribution —purpose-built for your business

Understand precisely where growth is coming from with unified reporting across every phase of your customer journey.

Metric definitions and attribution built for you — correctly

Connect your data sources to Roadway to understand the true relationship between the metrics that matter most: traffic, users, and revenue.

Powerful dashboards out of the box — and tailored reports built for you, by us

Work directly with our growth advisors to create dashboards that clearly show where growth is coming from and what levers to pull to make an impact.

Go live in a week with our growth engineers

Forward-deployed model

Fit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.

Expert support

Every Roadway customer gets premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.

Flexible implementations

Warehouse-native or direct connectors. For teams with messy data, we help you get Roadway-ready quick.

Flexible and fast integration options

Warehouse-native

One-click connectors

Bring your full-funnel metrics into one place

Marketing metrics
Visits
Unique visitors
New visitors
Sign up conversion rate
Sign ups
Account creation conversion rate
Accounts created

Sales metrics
Leads
Lead to opportunity conversion rate
Opportunities
MQL conversion rate
Marketing qualified leads (MQLs)
SQL conversion rate
Sales qualified leads (SQLs)
Closed won conversion rate
Closed won
Closed lost

Revenue metrics
New customer conversion rate
New customers
Total revenue
New customer revenue
Expanded customers
Expansion customer revenue
Reactivated customers
Reactivated customer revenue
Contracted customers
Contraction revenue
Churned customers
Customer churn rate
Churned revenue
Revenue churn rate
Average revenue per user
Average revenue per customer

Marketing spend metrics
Marketing spend
CAC
Payback period

Scale paid marketing faster with AI