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Trusted by the best growth marketing teams

How Snowflake and Roadway work better together

Snowflake is the foundation for modern data teams. It centralizes and organizes massive volumes of data, scales effortlessly, keeps it clean, and powers BI across the business. Every team gets a single source of truth.

But Snowflake stops short of what growth marketers need. It doesn’t show which campaigns actually drive revenue, how budget should be reallocated, or which next actions will move the needle. Those answers still need to be modeled, joined, and translated before they’re useful.

That’s where Roadway comes in. Roadway connects directly to your Snowflake warehouse, runs AI-driven attribution on raw tables, and automates the analysis into clear, revenue-focused recommendations. Together, Snowflake and Roadway give you both: data you can trust and decisions you can act on.

Use both together if…

• You need revenue answers, not just raw data
• Snowflake stores every event, but Roadway shows which channels and campaigns actually drive growth—mapping spend all the way to revenue impact.
• Your data team is stuck in manual joins and exports
• Attribution requests turn into SQL tickets and fragile pipelines; Roadway computes attribution natively in Snowflake—no CSVs, no rework, answers in minutes.
• Marketers can’t see what’s working until it’s too late
• Snowflake centralizes the data. Roadway analyzes it automatically and highlights the actions most likely to drive growth.

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

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Andrew Wilson, Data Engineering

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

Scale paid marketing faster with AI