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Trusted by the best growth marketing teams
How Segment and Roadway work better together
Segment is a best-in-class tool for collecting and unifying customer data. It captures events across websites, apps, and tools, then routes that information into the systems your teams rely on—CRMs, warehouses, and analytics platforms. If the challenge is making sure data is clean, consistent, and widely available, Segment is the right solution.
What Segment doesn’t provide is growth attribution. It won’t show which campaigns actually drive pipeline, where spend is wasted, or what marketers should do next.
Roadway fills that gap. It connects directly to Segment data (or the warehouse Segment powers), applies AI-driven attribution across channels and campaigns, and automates the analysis into clear, actionable insights for marketers. You can find step-by-step instructions for connecting your data to Roadway here.
Use Roadway with Segment when…
- You need more than clean data—you need growth answers
- Your team wants attribution, not just event forwarding
- Marketers need action, not just access
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Andrew Wilson, Data Engineering
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.
Outcome-based analysis and growth opportunities on autopilot
Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.
End-to-end attribution—custom-built to your business
See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.