Book a demo:

Schedule time with an expert

Schedule time with an expert

May 2026

Select a day in May

Now displaying available times for Invalid date.

Salesforce Attribution vs. Roadway

While Salesforce is a powerful CRM with solid attribution capabilities, Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.

Trusted by the best growth marketing teams

When should I use Salesforce? When should I use Roadway?

Modern growth teams need both a system of record for managing customer relationships and a way to see which marketing efforts are creating them. Salesforce excels at the first—tracking opportunities, managing pipelines, and centralizing customer interactions so revenue teams have a single source of truth. What it doesn’t provide is full-funnel attribution or guidance on where marketing spend is driving impact.

Roadway fills that gap. By connecting directly to your warehouse and CRM, Roadway applies AI-driven attribution across every channel and campaign, then automates the analysis into actionable insights—so marketers know which touchpoints actually move pipeline and revenue.

You'll want to add Roadway to your stack when...

• You can see deals, but not what drives them
• Attribution requests clog your data team’s backlog
• Sales teams act, but marketing can’t react fast enough

Get started today Get started today

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

%201.png)

Andrew Wilson, Data Engineering

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.