Book a demo:

Schedule time with an expert

Schedule time with an expert

May 2026

Select a day in May

Now displaying available times for Invalid date.

Migrate from Dreamdata to Roadway

Struggling to make Dreamdata work? Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.

Trusted by the best growth marketing teams

Should I migrate from Dreamdata to Roadway?

Both Roadway and Dreamdata show which campaigns turn marketing activity into pipeline and revenue, but they’re built for different stages of scale.

Dreamdata copies event and CRM data into its own cloud, stitches it into account-based journeys, and serves ready-made multi-touch report, ideal when you need a quick, turnkey view of B2B influence. As volumes grow, however, teams often bump into fixed report templates, slower queries on large datasets, and the extra step of using a reverse-ETL tool to push modeled data back into Salesforce, HubSpot, or ad platforms.

Roadway is warehouse-native and AI-driven. It queries Snowflake, BigQuery, or Redshift directly, so performance rises with your own stack and there’s no data replication to manage. AI agents sit on top of that single source of truth to flag high-impact levers across PLG, sales-led, or hybrid motions—turning raw tables into prioritized next steps.

You should consider migrating from Dreamdata to Roadway if:

• You need campaign-level precision: Dreamdata’s account-level roll-ups can hide channel and campaign performance. Roadway links every touch to booked revenue so you can double-down on what truly drives growth.
• You’re boxed into a single GTM template: Dreamdata assumes a classic B2B funnel. Roadway adapts to PLG, paid, ABM, sales-assist, or any hybrid model with fully customizable windows, rules, and weighting.
• You’re waiting on insights instead of acting on them: Slow queries and extra reverse-ETL steps delay decisions. Roadway surfaces recommendations instantly and writes modeled data back to Salesforce, HubSpot, and ad platforms—so your growth loop keeps moving.

Get started today
Get started today

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

%201.png)

Andrew Wilson, Data Engineering

The foundation of your growth stack

$50k saved annually on maintenance

20% cut in wasted marketing spend

40.5 hours saved per month with AI

See more case studies See more case studies

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

Scale paid marketing faster with AI