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Trusted by the best growth marketing teams

How BigQuery and Roadway work better together

BigQuery is one of the most powerful warehouses available: serverless, massively scalable, and lightning-fast at querying huge datasets. It’s ideal for giving teams clean, centralized data that anyone in the business can access and analyze.

But what BigQuery doesn’t provide—by design—is growth-specific attribution or actionable guidance for marketers. Campaign spend, multi-channel touches, and revenue still need to be modeled and interpreted before they become useful for day-to-day decisions.

Roadway bridges that gap by connecting directly to your BigQuery warehouse, layering AI-driven attribution on top of raw tables, and transforming findings into clear, actionable recommendations for growth marketers.

Use Roadway with Segment when…

• You need to move from queries to clear revenue answers
• Your data team is bogged down by ad-hoc SQL
• Marketers can’t act on insights fast enough

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

Scale paid marketing faster with AI