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Amplitude vs. Roadway: Choosing the right tool

While Amplitude is great for product analytics, Roadway is purpose-built to help growth marketers discover what works, cut what doesn’t, and drive more return on digital marketing spend.

Trusted by the best growth marketing teams

When should I use Amplitude? And when should I use Roadway?

Modern growth teams need both product insight and revenue accountability, yet those answers rarely live in a single tool. Your product squad relies on Amplitude for granular event tracking and retention analysis, while your marketers juggle spreadsheets and BI queries to connect campaign spend to ARR. Bridging that divide requires a solution that speaks the language of attribution without dismantling the analytics stack you already trust—setting the stage for Amplitude to handle in-app behavior and Roadway to own end-to-end revenue impact.

Amplitude is best-in-class for product analytics: it tracks in-app behavior, funnels, and retention, turning raw events into insights that help product teams ship better features. What it doesn’t tackle is marketing attribution or revenue modeling; campaign data lives elsewhere, and tying it back to ARR usually means stitching CSV exports or waiting on analysts.

Roadway fills that gap. It sits directly on Snowflake, BigQuery, or Redshift, layers AI-driven attribution over your raw tables, and syncs insights back to Salesforce, HubSpot, and ad platforms—so growth teams see exactly which campaigns create paying users, not just clicks or sign-ups. A powerful AI insights engine then highlights the highest-impact channels, offers, and cohorts, turning data into clear next steps.

Add Roadway to your Amplitude stack when…

• You’re flying blind on which campaigns generate revenue.
• Amplitude stops at in-product events, leaving a gap between clicks and closed-won deals; Roadway follows every touch—from first ad impression to ARR—so you can invest in the channels, creatives, and cohorts that truly move pipeline instead of vanity metrics.
• You’re buried in exports and workarounds.
• Shuffling Amplitude tables into spreadsheets or BI for attribution burns analyst hours and introduces version-control headaches. Roadway queries your Snowflake, BigQuery, or Redshift directly, builds models in place, and delivers answers in minutes—no CSV juggling, no fragile SQL stitching.
• You’re missing the “why” behind growth swings.
• Amplitude highlights usage spikes and drop-offs but not the upstream drivers. Roadway’s AI identifies the exact campaign, offer, or audience segment behind each revenue change, then syncs those insights into Salesforce, HubSpot, and ad platforms so teams can act while momentum is hot.

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Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

• Visits
• Unique visitors
• New visitors
• Sign up conversion rate
• Sign ups
• Account creation conversion rate
• Accounts created

Sales metrics

• Leads
• Lead to opportunity conversion rate
• Opportunities
• MQL conversion rate
• Marketing qualified leads (MQLs)
• SQL conversion rate
• Sales qualified leads (SQLs)
• Closed won conversion rate
• Closed won
• Closed lost

Revenue metrics

• New customer conversion rate
• New customers
• Total revenue
• New customer revenue
• Expanded customers
• Expansion customer revenue
• Reactivated customers
• Reactivated customer revenue
• Contracted customers
• Contraction revenue
• Churned customers
• Customer churn rate
• Churned revenue
• Revenue churn rate
• Average revenue per user
• Average revenue per customer

Marketing spend metrics

• Marketing spend
• CAC
• Payback period

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

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Andrew Wilson, Data Engineering

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

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End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

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