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May 2026

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The go-to agent platform for AI-enabled marketing agencies

End-to-end marketing attribution and AI growth marketing coworkers, built specifically for your agency to serve clients better.

Roadway powers the best marketing agencies and growth teams:

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

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Andrew Wilson, Data Engineer

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"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

Ethan Smith, CEO

Maximize revenue from campaigns with Growth Marketing Coworkers

Drive real revenue growth from marketing with outcome-based analysis and expert guidance on autopilot—so you can move faster with leaner teams— through guided automation on custom-built attribution.

Expert analysis of your growth campaigns on autopilot

A personalized Growth Marketing Coworker so you can move faster, with leaner teams— through guided automation.

Optimize campaigns faster with opportunities on autopilot

Insight-driven action suggestions with understanding of your business, growth formula, and expert best-practices for each channel.

Drive predictable revenue growth with a realtime map of what’s working and what’s not

Attribution is a map of how your business grows—run your daily metrics review and take action on opportunities instantly. We work with you to custom-build scalable attribution, aligned to growth loops, platforms, and growth levers.

End-to-end attribution built for you

Traffic Source, Channel, and Campaign level attribution aligned to Growth Loops, Platforms, and Growth Marketing Levers.

Attribution breakdowns on all your metrics

Say goodbye to the black-box that is partial attribution. It’s on all of your metrics. Period.

Own your attribution logic

Choose the model that best fits your needs (first-touch, multi-touch, or last-touch), and update logic and models with attribution management tools.

Build your own dashboards, answer your own questions—from trusted data

Get full visibility of marketing campaigns across revenue, demand generation, website, and product metrics.

Account and user level metrics

Get a full understanding for both companies and users that are interested in or using your products.

Simple implementation requirements

Just a few clicks or a few tables (warehouse-native), and a bit of context to get you moving.

Agency Benefits

Your white-glove measurement platform partner and expert support

Build revenue streams through partner commission and measurement services

Show your true impact and retain clients longer

Earn from clients beyond their agency lifecycle

Client referrals from Roadway

Partner Agencies

Growth marketing agencies

Performance marketing agencies

SEO agencies

Get an expert attribution audit

End-to-end attribution and automation built for growth marketing.